Have you noticed a common theme in my marketing?
I provide Win / Win scenarios.
A perfect Win / Win is to give every Reseller (I.E. Tour Taker
who paid the first month's $10 admin fee) an IMMEDIATE (if not sooner...heh)
GHOST QUALIFIER Offer.
What's a Ghost Qualifier? Well, instead of an actual person being the
qualifying referral, it's just a made up spot in the software program
that allows your referral to pay $47 to you, even though there is
no qualifying referral. This eliminates the concept of having several
lines of infinite $47 payments, due to referrals finding your next referral
(that they then pass up to you), but all the other Levels have plenty
of INFINITE PAYMENTS, so just be patient. It's a great trade off.
You have the option to send the Ghost Qualifier early. Doing this gets your Referral to pay you NOW instead of trying to get them to bring you a real person. (At which point if that didn't happen the GQ Offer would go out automatically on day 9, to comply with the EZWS Guarantee to give every member the chance to Qualify by Day 10 at the latest.)
Yes, you give up the chance of getting another potential referral, but what you
get in return is almost 100% conversion of Resellers into Paying Customers.
Think about it. If they have paid the $10 admin fee, then they are obviously serious.
They are quite intrigued. They are probably even excited.
Who in their right mind (who isn't greedy and who thinks this through) would
want to make them wait 10 days or try their hand at promoting for a while
before closing the deal with them?
Anything can happen in that time! People are fickle, and the B.S. HYPE that is
out there could distract them and they could go off chasing some ridiculous
claim of getting rich quick in some other "opportunity".
Or they could be immature and get discouraged by the lack of instant gratification,
and after surfing a few hours and not getting any bites, they could go sour on
the deal.
So that's why you are going to send the Ghost Qualifier Offer every time
to every Reseller as soon as they pay their $10. Moreover, you're going
to train them to do the same thing to their Resellers.
By the way, the Ghost Qualifier and the 10 Day Guarantee was put in place
on Feb 6, 2009. It virtually TRIPLED sales overnight and kept them there.
II WORKS.
Alright, so you see the WIN for you. What about the WIN for them. How does
it help them to take the GQ Offer?
Simple:
If they don't take the GQ now, they could have to work for a week and a half to get
a real qualifier, who they are then going to pay the $47 to you anyway, to pay their
way into the program, thus fulfilling their Pay It Forward agreement with you. (And
at that point they now are going to have to find a second person to get their first
commission. If they had simply paid for the GQ and all other things remained
the same, this person might be their first actual referral.
Besides, if they DON'T find someone, they are going to have to take the GQ in 9 to 10
days anyway.
By taking the early GQ, they assure themselves of not having to find 2 referrals
before they can get their first commission, and they
give themselves up to an extra week and a half of promoting in the first month before
the second admin fee is due.
This is a No-Brainer no matter what side of it you are on.
Another great benefit is you totally eliminate the need to and the hassle of
TRANSFER SALE CREDIT -- having to place one referral under another
and getting the first guy to be home and answer his email and actually
have the money to pay for the second guy's package within 24 hours.
And you eliminate the hassle of him not coming through and you making your new
referral wait a second 24 hours, and then putting the first sponsor on the clock. And later,
after that 24 hours, having to go in and take back the sale credit.
All that is something you will never have to deal with, simply by
sending the GQ Offer as soon as your Tour Takers upgrade to Reseller.
More importantly, it means that almost every time you get a Reseller, she
or he is going to be sending you at least $47.
Here's how you do it.
When you get the Congratulations email informing you that a Tour Taker
has become a Reseller you log in to your site and click CONFIRM PAYMENT
On the new page you scroll down and look for this person's name and info.
If it is not there, it just means they didn't follow directions and put in a Purchase
Request for Package #1. Email them to do that.
Assuming they did that, there name and info will be there when you scroll down,
and you will see a yellow smiley face to the left of their name.
CLICK THE SMILEY FACE.
This will take you to the confirmation page. This is the page where
you are "paying their way in", wink wink. (Of course, since you only
pay once for a package, so you are basically just paying yourself, as you
confirm that their package has been paid for.)
It's a double confirmation process, so confirm it twice.
This makes their Package #1 link appear in their back office.
The new page you will be on will say CONTINUE
Click CONTINUE
You'll see a cartoon guy pointing at something
Look down for TRANSFER SALE CREDIT
(The only time you will ever go to this page is to send the GQ Offer)
Click TRANSFER SALE CREDIT
Scroll down again and look for their name and info
This time, the the right will be a green bar that says SEND OFFER
Click SEND OFFER
It will change color and turn into OFFER SENT.
They now have an email in their in box telling them to click the GQ
link which now appears in their back office and to pay you $47.
Now is the time that you will send the following letter to them.
Notice how it speaks to how taking the GQ is in their interest and it does
not refer to your interest. There is nothing wrong with full disclosure,
it's just not usually needed here and it's more simple and less complicated
to deal with only their perspective. But once they are on the other side,
as a matter of your training, you will make sure they know the importance
of sending the GQ Offer out immediately to every one of their Resellers too;
and you'll teach them to pass it on.
You may use this letter as your own, or simply use parts of it or as inspiration
to create your own. Obviously, fill in the blank spaces, appropriately, with
your name or their name.
=========================================================
Hi _____________,
Thanks for upgrading to Reseller. This shows me you're
ready to start making 100% commissions as soon as possible.
The quickest way to do that is to take the ghost qualifier offer
I just sent you. The system gives sponsors the option to send
it at any time, and I've found the best way to get my referrals
into profit is to not make them wait.
Usually it goes out on day 9 if you haven't found your qualifying
referral by then. This is how EZWS guarantees all members the
chance to qualify by the 10th day. They just put this in effect in
February, and sales literally TRIPLED overnight. It helps members
get into the profit funnel faster. And by sending it IMMEDIATELY
when a referral upgrades to Reseller, it makes it even that much faster;
so be sure you do the same thing for your referrals.
________, most sponsors, in fact,
DON'T send it out early because they want you to get your
own qualifying referral who you will then pass up to the
them.
I feel that's being greedy.
Let's be clear: Let's say you find your own referral.
You then are going to pay the $47 to Pay Forward their Package #!, as
well as pass the referral up to me, (That's nice for me, but what about you?)
You will then have to go find ANOTHER referral to be your first PAYING referral.
By sending you the GQ Offer now, I've eliminated the need for you to find 2
referrals just to get paid the first time. Yes, I don't get the benefit of you finding
me my next referral, but that's OK. My duty is to get you into profit as soon as
possible and to teach you to duplicate.
The fact is, the better you do, ultimately the better I do. And it will be the same with
you. The better your referrals do, the better you will do. So I hope you will
also do this for your referrals. It's a huge help.
Congratulations ___________. I'm excited for you and please know I
am here to help you every step of the way. We really are partners in
success.
Yours in Prosperity,
___________________
